Evolution of SwimsCool
SwimsCool’s Story
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Today, SwimsCool offers private swim coaching in over ten cities, including Santa Monica, Brentwood, Beverly Hills, Pacific Palisades, Venice, Culver City, Bel Air, Sherman Oaks, Playa Vista, Malibu, and more— with one- on- one lessons for ages 1 to 17. From beginner to advanced sessions, we go beyond the basics: kids swim through hoops, train with fins, and play water polo-inspired games that build strength, coordination, and confidence — all while having fun.
Each lesson is customized to fit your child's speed, style, and objectives—ensuring a fun experience that brings real progress. And this is just the beginning!
Fueled by heart, hard work, and the trust of incredible families, SwimsCool continues to grow — with dreams of summer camps, ocean safety programs, a water polo club, and becoming a global leader in swim education.
We’re not just teaching swimming. We’re shaping confident kids who are safer, smarter, and ready to make waves.
What We Stand For
Our mission is to foster independence and a love of swimming in your little ones, through creative lesson plans and prompts.
Swim education, through play-based learning, not only cultivates essential water safety skills but also ignites a lasting passion for swimming in children, shaping their aquatic journey for years to come”
— Coach Carmelle, Founder of SwimsCool
Our Values
Diversity and Inclusion
Learning to swim is a necessary life skill for every child. We want to create an inclusive culture where diversity is accepted and valued in all its beautiful forms.
Integrity
We believe in honesty, respect, and commitment, choosing what’s right over what’s easy, convenient, or profitable and holding true to our word.
Continuous learning
We believe kids should experience the excitement of learning how to swim, develop the motivation to acquire new skills, and to build upon the skills they know.
Child Empowerment
We believe in empowering children so they can build a sense of comfort, confidence, self-awareness, courage, and physical strength in and around the water.
