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Meet Coach Carmelle

International Private Water Safety Specialist
Founder & CEO, SwimsCool LLC

Carmelle Banks is an internationally sought-after private water safety specialist serving elite, high-profile, and globally mobile families. As Founder and CEO of SwimsCool LLC, she delivers concierge-level swim instruction tailored for private residences, luxury hotels, and destination engagements worldwide.

Specializing in early childhood aquatic development (ages 1–5), Carmelle provides highly personalized instruction designed to accelerate water safety competency, build emotional confidence, and establish refined technical foundations. Her calm authority, discretion, and structured methodology make her a trusted partner for families who expect excellence.

Red Cross–trained in Water Safety Instruction and certified in CPR and First Aid, she holds a Master’s degree in Business Management and Leadership from Pepperdine University. Her background in competitive water polo, lifeguarding, and university-level swim instruction informs a results-driven yet developmentally attuned approach.

Coach Carmelle has provided bespoke private swim instruction for the children of:

  • International business leaders

  • Professional athletes (NBA, NFL, etc.)

  • Hollywood actors and public figures

  • Former Olympians

  • Diplomatic and royal families, including clients connected to Saudi Arabia and the UAE Embassy

Her services have extended to luxury hospitality environments including
The Maybourne Hotel, Beverly Hills.

She is available for select domestic and international travel engagements, including private multi-day intensives, resort residencies, and seasonal family bookings. Travel arrangements are structured to ensure seamless integration into luxury environments with professionalism and discretion.

Carmelle’s methodology blends elite technique with emotional intelligence, breaking complex swim skills into developmentally appropriate steps that young children absorb quickly and confidently. Parents consistently report accelerated progress, reduced water anxiety, and measurable safety advancement.

Her mission is grounded in prevention: drowning remains the leading cause of death for U.S. children ages 1–4. Through intentional instruction and refined teaching systems, she equips families with lifelong water confidence and safety literacy.

Coach Carmelle is not simply a swim instructor — she is a trusted water safety advisor for families whose lifestyles span cities, states, and continents. She is dedicated to being a “best for the world” business leader, building a company focused on people, prosperity, and serving a higher purpose.

Check out her glowing reviews from parents…

Carmelle Banks, Founder of SwimsCool, LLC